Responsible Tourism

We aim to protect the cultural and natural heritage of cities like Jaisalmer while fostering sustainable development that benefits locals and visitors alike. Through our initiatives, we strive to balance economic growth with environmental conservation, encouraging a shared responsibility for the city's welfare to ensure it remains a vibrant destination for future generations.
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INITIATIVES

Jaisalmera - My City My Responsibility
The 'Jaisalmera' initiative, launched in 2018, fosters a sense of community and encourages responsible tourism among Jaisalmer's students.
Air Connectivity For Jaisalmer
Jaisalmer is a top tourist destination in India, attracting visitors, artists, and professionals from around the globe.
Tourism At Indo-Pak Border
Rajasthan Tourism, in collaboration with the Border Security Force (BSF), launched Border Tourism Jaisalmer to offer tourists an immersive look at life in the border areas and the work of the security forces, while also benefiting local villages.
Citizen Airline Partnership
Tourism accounts for 60% of Jaisalmer’s economy, but with the Desert Festival cancelled in 2020 and a 69% drop in tourism due to COVID-19, the city faced an economic crisis.
Tourism & Road Safety
Jaisalmer welcomed over 5.7 million tourists in 2022, causing significant road traffic.
Anti Tout Campaigns
Touts, aggressive sellers who often hustle or scam tourists, harm the local economy and tarnish Jaisalmer's reputation.
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Donations are exempt from Income Tax under Section 80-G of the Indian IT Act 1961, Unique Registration No.-AAAAI7294KF20214 From AY 2022-23 to AY 2026-27,
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The I Love Foundation is registered under The Foreign Contributions (Regulation) Act 2010 (FCRA) registration no. 125570020 and can accept international donations.
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